Viola Wu
Graphic Designer Brand Designer UX/UI Designer Photographer Illustrator
who creates clear, aesthetically pleasing, and engaging visuals that helps brands connect with the right target audience and tell better visual stories
The Human
Behind the Pixels
I’m a graphic and visual designer with over 10 years of experience creating clear, thoughtful design across branding, print, and digital platforms. I enjoy turning ideas into meaningful, engaging, and aesthetically pleasing visuals that help brands communicate effectively and connect with their target audiences. When I’m not obsessing over typography, colors, or organizing layouts into perfect grids, you’ll likely find me hanging out with my favorite cats 🙂
Ideation
Execution
Iteration
Completion
Experience
Senior Graphic Designer | 85°C Bakery Cafe
09.2025 – Present
Full-Time
Fullerton, CA
Collaborated with marketing and social media teams to create 360° campaigns across print and digital channels, from creative ideation to execution, ensuring cohesive, eye-catching visuals.
Designed a wide range of marketing materials including newsletters, posters, brochures, signage, and promotional graphics to enhance brand presence across multiple touchpoints.
Conducted professional product photography from concept and styling to post-production, utilizing professional lighting, props, and advanced editing techniques to deliver visually compelling assets.
Graphic Designer | Cleverly
05.2022 – Present
Contract
Marina Del Rey, CA
Partnered closely with account managers to design custom LinkedIn banners for clients across diverse industries, applying strategic use of typography, color palettes, and styles to strengthen brand identity.
Developed comprehensive design systems and produced engaging, compelling, and on-brand digital marketing assets, including social media and paid ads, posts, carousel graphics, presentations, and one-pagers, by translating abstract ideas into clear, impactful visual solutions.
Supported startup clients in planning and building responsive and user-friendly websites, ensuring consistent brand expression across platforms while optimizing layout, functionality, and overall user experience.
Graphic Designer | Milked Media
02.2025 – 05.2025
Contract
Irvine, CA
Collaborated with marketing and social media strategists to design compelling, modern, effective email and SMS campaigns, as well as social media and paid ads. Applied specific typography, color palettes, and visual styles to strengthen and distinguish each client’s brand identity.
Translated conceptual ideas into powerful visuals, integrating motion graphics to campaigns and short-form videos to boost audience engagement and create dynamic storytelling across digital channels.
Executed high-quality image compositing and video editing, enhancing visual appeal and presentation. Produced cross-platform content optimized for performance while maintaining brand consistency across all social media platforms.
Student Graphic Designer | CalPoly, Pomona
05.2020 – 06.2022
Part-Time
Pomona, CA
Delivered print and digital design solutions including annual reports, websites, email campaigns, social media, paid ads, presentations, and infographics by collaborating with seven offices under the Academic Innovation Department.
Redesigned and optimized the Academic Innovation website using brand-aligned design systems and dynamic visuals to enhance user experience.
Mentored student designers, guiding them through the creative process, improving technical skills, and ensuring alignment with objectives and deadlines.
Multimedia Designer | Stones & Gold
09.2016 – 02.2019
Full-Time
Los Angeles, CA
Collaborated with the marketing team to design digital campaigns across web, social media, paid ads, and email, maintaining cohesive brand expression across all touchpoints.
Produced high-quality photography, video, and print materials using professional lighting and advanced retouching techniques to elevate brand presentation and customer experience.
Oversaw the simultaneous management of multiple projects, ensuring that all creative contributors met their deadlines with the highest standards of quality.
Graphic Designer | 1st Mart Printing
03.2014 – 09.2016
Full-Time
Temple City, CA
Produced end-to-end design solutions including brand identities and print collateral such as flyers, brochures, menus, banners, and business cards for clients across diverse industries.
Prepared accurate, print-ready files with precise CMYK/Pantone color management, bleeds, and die-cuts to meet industrial standards.
Managed and scheduled multiple projects, and mentored junior designers, providing creative guidance, technical training, and workflow support to improve team performance and consistency.
Designer + Sale Representative | Takashima
01.2009 – 03.2014
Part-Time
San Gabriel, CA
Designed in-store signage, flyers, and email campaigns in collaboration with store management, enhancing product visibility, promotional impact, and customer engagement.
Planned visual merchandising layouts and refreshed product displays monthly to maintain visual interest and optimize sales performance.
Trained new staff in visual merchandising and design execution to ensure consistent brand presentation and service quality.
Graphic Design Intern | WaCow L.A.
12.2012 – 02.2013
Part-Time
Pasadena, CA
Collaborated with senior designers to create culturally relevant layouts for a print magazine serving the Asian American community, ensuring strong visual storytelling and audience engagement.
Conducted professional photography (product, food, portrait) and performed image retouching using Adobe Photoshop and Lightroom to deliver publication-ready visuals.
Freelance
Graphic Designer | Ready Artwork
06.2025 – Present
Contract
Monrovia, CA
Partnered with the design team to craft compelling, on-brand digital and print visuals that elevate client brand image, ensuring cohesive storytelling and strong audience engagement across all touchpoints.
Collaborated with the design team to create responsive webpages, seamlessly integrating motion graphics, smooth transitions, and optimized user experiences to enhance engagement and drive results.
Worked closely with marketing strategists to design engaging email and SMS campaigns, leveraging typography, color palettes, styles, and motion graphics to capture attention, increase visual interest, and implement targeted campaigns on Klaviyo for maximum audience reach.
Graphic Designer | L&L Candle
11.2024 – 05.2025
Contract
Brea, CA
Collaborated closely with the design team to develop cohesive packaging collections for L&L Candle, ensuring each design was visually compelling, on-brand, and aligned seamlessly with the overall product line.
Delivered high-quality product imagery through expert photo editing, retouching, and color correction, enhancing visual appeal and ensuring brand consistency across e-commerce platforms, marketing campaigns, and digital channels.
Produced production-ready artwork by following strict vendor specifications, including precise layout formatting, Pantone color management, and technical file preparation for overseas print manufacturing.
Graphic Designer | Target My Design
07.2021 – 04.2025
Contract
Yorba Linda, CA
Designed social media assets, paid ad campaigns, and marketing collateral while maintaining strict adherence to brand guidelines for cohesive visual identity.
Created and optimized high-quality product imagery and Amazon A+ content to enhance e-commerce presentation and customer engagement.
