For the 85°C Bakery Cafe Valentine’s Day campaign, I wanted to create a visual experience that felt like a romantic dream. Using a palette of soft pastel pinks with elegant gold accents, I crafted an aesthetic that is romantic, , playful and luxurious. I intentionally used a slightly over-exposed lighting to evoke a hazy and ethereal atmosphere, while incorporating floral arrangements and candlelight to enhance the sense of romance. These key visuals served as the heart of a 360-degree campaign to celebrate our limited-edition holiday treats.